Beyond Gamification: 7 Core Concepts to Create Compelling Products: Web 2.0 Expo San Francisco 2011 – Co-produced by O’Reilly Media & UBM TechWeb, March 28 – 31, 2011, San FranciscoBy davidtheaussie / 05/30/2011 http://www.web2expo.com/webexsf2011/public/schedule/detail/19296